Telephone+212 539 941 206Email uscontact@m2nconsulting.net
Ilyas Choubaili presenting to a seated workshop group.

CEO & Founder

A message from our founder

The life cycle of a business is in constant motion. Competition sharpens, cycles keep shortening, crises arrive more often than they used to — and the result is an uncertain world in which a great many companies are navigating blind and hoping to make port.

Meeting that takes a culture built to adapt to market: agility and resilience together, carried by innovation and creativity.

At M&2N our vision — to become a pioneer and a leader in consulting for green international trade facilitation and for the support of growth-stage SMEs — has served as our compass. It is held in place by our values: integrity and excellence, and with them respect, quality and trust. Those are what allowed us to come through successive crises alongside our clients and partners rather than apart from them.

We made a deliberate strategic choice to diversify — to work across the key sectors of advisory and business support, and to open outward internationally, above all toward the African continent.

Our values

We believe deeply in human capital as the most valuable asset an organisation has and the one that actually creates value. We put it at the service of our clients, whom we regard as partners, and we try to offer them something more than added value: a genuine end-to-end client experience.

We support our partners through their strategic turning points — SME founders and individual project holders who want to scale sustainably — and we work alongside them through their energy transition.

Fair winds and good sailing to you all.

Tell us what is actually happening.

Most engagements start with a problem that does not yet have a clean name. You do not need a brief, a budget or a defined scope to begin the conversation.

Start a conversation