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Ilyas Choubaili opening the TATWIR 2023 mentoring programme in Tangier, beside the projected programme slide.

Capacity building

Mentoring

Founders and project holders, from the first idea through financing and into acceleration.

We work with young, entrepreneurial and aspiring people who have a concept or an idea for a business, and we help them make it something deliverable.

That sentence is easy to write and hard to do. The gap between an idea and a business is not mainly a gap in enthusiasm — it is a gap in evidence, in structure, and in the specific unglamorous work of making a model that survives its own numbers.

Who this is for

  • Founders at the ideation stage, before there is anything to show
  • Early-stage startups and small businesses looking for their first external financing
  • Cooperatives formalising and preparing to grow
  • Project holders inside larger organisations

What we do

Ideation and validation. Turning an idea into a proposition that can be tested, and testing it before the money goes in rather than after.

Business model and plan. The model first, then the plan. A plan built on a model nobody stress-tested is a document, not a decision tool.

Financing readiness. Preparing the business and the founder for the conversation with a bank, an investor or a public programme — including the parts founders reliably underprepare, which are governance, unit economics, and the questions they hope will not be asked.

Acceleration. Once financing lands, the failure mode changes: the constraint stops being money and becomes execution capacity. We stay through that shift.

How we run it

Long-term, and deliberately so. Mentoring compressed into a single workshop is a talk, not mentoring. Our incubation practice takes projects across phases, and the relationships that have worked best have run for years across ideation, financing and growth.

We are also direct. A founder is better served by being told early that a model does not work than by being encouraged politely through eighteen months of finding out.

Read the case study →

As a cooperative, we were supported by M&2N CONSULTING’s incubation practice from the ideation phase right through to securing financing. Their support was invaluable — active listening and a real ability to help us work through our challenges, which let us map out our own path toward excellence. We are now in the acceleration phase and still call on M&2N CONSULTING: a long-term partnership that is a real mark of success in post-financing entrepreneurship support.

M. Mhamed RKINASecretary General, DALIA DIVING CENTER cooperative

Tell us what is actually happening.

Most engagements start with a problem that does not yet have a clean name. You do not need a brief, a budget or a defined scope to begin the conversation.

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